Tips


I have been asked by more and more people which books and resources I recommend to my clients to compliment their career consultations and/or their one-one-one career mentorship VocationVacation experience(s).

Here is my down-and-dirty list before heading out for the weekend with the Wadester.  We are driving to a favorite place of ours — the eastern Columbia River Gorge for the opening season weekend at Maryhill Museum (check out the passion turned vocation by its founder, Sam Hill!).  But, as usual, my A.D.D. and I digress about the weekend….so here’s my list:

Hot Off The Press Suggestions:

My pal Randi Bussin just wrote a couple of great pieces that you may find on Job-Hunt.org:

5 Steps To Starting Your Career Reinvention

and

5 Steps  to Implementing Your Successful Career Reinvention

Here are two books that haven’t been released yet but I think you should add to your must-read list:

1.  What’s Next? by U.S. News & World Report contributing editor, Kerry Hannon.  This is a wonderful resource book full of advice and honest encouragement from people who have garnered up the courage to make career changes and reinvent themselves.  Kerry’s book comes out in June.  Mark your calendars!

2.  SpyMom by Valerie Agosta.  This is a true story about how Val’s passion, curiosity and need to “give back” led her from being a regular ol’ soccer mom of three kids to becoming a private investigator with a focus on clients who were women and children in need.  Val also writes about her ten-year battle with cancer along her journey of becoming a P.I.  This book is heart-warming and full of inspiration.  If you are questioning if you can really make a career transition, read this book.  Val tragically lost her battle with cancer in March, 2009 but she more than won the battle of making a career transition.  We miss her dearly as a VocationVacations mentor.  We look forward to granting the second annual Valerie Agosta “Live Your Best Life” VocationVacation Scholarhip this December.  Submissions will be accepted in early April on the VocationVacations website so please stay tuned for that and pick up a copy of SpyMom as of April 1.

I’ve also been asked what my favorite resume-writing book is.  That’s tough.  To be honest, I HATE writing resumes.  I really do.  So I don’t do them.  I like to focus on my strengths and writing resumes is not one of them.  Don’t get me wrong, resumes (as well as LinkedIn profiles and summaries) are important for clients.  So instead, I partner with two amazing resume writers, Miriam Salpeter, of Keppie Careers and Julie Ghatan.  I asked Miriam what her favorite “how-to” resume-writing book is.  She immediately responded with the recommendation of Resume Magic by Susan Britton Whitcomb.

My Tried and True Suggested Career Transition Books Are:

Do YOU have a favorite career transition book or resource?  Please share!

Cheers,
Brian

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I recently had the pleasure of seeing yet another career transition client fulfill on their dream of creating or finding their dream job.

Annemarie Spitznagle was a pharmaceutical sales executive who simply lost the passion for “schlepping” legal drugs.  Instead, she wanted to pursue her true passion:  organic foods including….sweets!

Annemarie was well down the path of writing her business plan for an organic bakery prior to taking her Baker VocationVacation at The Pink Cupcake in Mt. Vernon, OH with mentors, Beth Murdock and Sommer Meade.  She felt she needed the hands-on mentorship in addition to her coursework at the University of Wisconsin Center for Entrepreneurship.  Combining class time with face-to-face mentorship is a key to success.

Fast forward:  In less than six months from taking her VocationVacation career mentorship, Annemarie opened her amazing, new organic bakery, Bloom Bake Shop, in Middleton, Wisconsin, a suburb of Madison.

I asked Annemarie to share her advice and words of wisdom to those who think they may want to become a baker or become a bakery owner.  Much of her sage advice can be applied to just about any other career transition, however.  Embarking upon the path of career change and reinvention is not for the faint of heart.  But it’s SO worth facing the struggle and obstacles to get to the point of work-life fulfillment as Annemarie has.

Congratulations, Annemarie!  So very proud of you….and all our other career transition clients who have created change and reinvented themselves.  I can’t wait to enjoy one of your delish organic cupcakes!

Here are Annemarie’s advice and words of wisdom:

  • I’d bank sleep.  You will work harder then you ever knew possible and then you’ll work some more
  • I’d order some thicker skin, there are always more positives then negatives, but as perfectionists we forever focus on the one negative, like a tiny splinter, when the rest of the body is perfectly healthy and strong
  • I’d remind myself to step back periodically that first opening weekend and pat myself on the back and tell myself, “You did it!”
  • I commend myself for having for having built amazing friendships, people that stayed up until the wee hours helping me finish the little details, friends that got up and baked with me from 4:30-8am and then went right on to their “real job”
  • I’d remarry my husband again. He has always been a fan, but gosh, he is my number one cheerleader and source of strength, everyday telling me how proud he is of me. You need that
  • I’d remind my mother how great she was for flying up at a moment’s notice TWICE to keep my home-front running because we didn’t expect to take off so quickly with demand
  • I’d tattoo my mantra between my eyes: “Remember it’s just cake!”  It is so easy to get caught up and take it all too seriously.

What I know now:

  • I am stronger then I ever thought I was..and braver
  • Don’t be afraid to ask for help
  • No matter how much you plan, how great your business plan is,  you will still miss some details. And it will be okay. You will survive
  • If you do make mistakes, fix them, if it bothered someone, apologize and then swallow your pride and keep your chin up
  • Remind yourself when you are exhausted that this is your passion; this is your dream
  • Find a theme song, bring it to work and play it when you are feeling stressed, tired, or just want to break out dance because you feel HAPPY because, darn it, you are living your dream!

Key strengths that kept me going:

  • A solid business plan that I shared with numerous critical professionals to ensure it was ripped apart appropriately
  • Good legal counsel to protect my investment
  • An amazing mentor that believed in me, my idea and never tired of all of my questions and concerns
  • A talented graphic designer who got my vision in an instant so I could effectively communicate my brand to the public
  • Working with a commercial realtor to ensure I was placing myself in my appropriate demographic and access was optimal
  • Created a delicious product
  • Tested my product with a constructive audience of strangers who owed me nothing and then tested it again!!  And again!!
  • Not being intimidated by constructive criticism
  • If you haven’t worked in the type of bakery you want to own, go do it or apprentice in one.  Experience first-hand the fun, the stress and the reality of it all.

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Test-Drive Your Dream Job:  A Step-By-Step Guide To Finding And Creating The Work You Love: www.amazon.com

Job search is hard.  And it can get expensive.  Times are tough enough right now so the last thing you should do is incur debt, or more debt, in your job search.

So, here are my 5 Tips To Keep Your Job Search On A Budget:

1.  Join a networking organization

Join a networking organization (or two, if your budget allows) that does not cost an arm and a leg.  Now is NOT the time to join that expensive business or athletic club in the spirit of networking.  No.  Pace yourself.  Instead, this is the time that you should join or renew membership with your university alumni association.  And/or, it’s the time to join a trade organization such as PRSA, AMA or ITAA.  Join one organization.  Two if you can afford it.  Prioritize your purchase (it IS a purchase so think of it in those terms!) based on which organization will give you the most bang for your buck.  How many members does the group have?  How often do they meet face-to-face?  How close to your home (include travel, gas, parking costs into your equation)?  What’s their online presence and level of activity?  You want to join an active organization – both “offline” face-to-face and online via the Internet.

2.  Upgrade your LinkedIn account for $50

Upgrade your LinkedIn account for $50 (yes, their prices have gone up…but I still feel it’s worth it).  In doing so, you will be able to directly contact ten people you have targeted in your desired field regarding networking, meeting for an informational coffee and/or establishing a mentorship relationship with them.  These are people you’ve found via researching on LinkedIn by company name, city or vocation type…but to whom you have no direct linkage.  The $50 gives you that direct connection to them.  You know me, I stress the value of mentorship every chance I get and this is an ample time to stress MTR: Mentorship > Transition > Reinvention!  That extra $50 may change your life by linking you with exactly the right person who may help you network and may mentor you – all the way to the point you land your dream job.  MTR is the crux to the proven 8-Step Process for a Successful Career Transition I use day-in and day-out with my clients.

3.  Go to the library.

Sorry, Barnes & Noble, Borders and my beloved Powell’s here in Portland and Strand Books in NYC (let alone, my own publisher).  But you’ll be back shopping there when you’ve landed the job and have more money!  For now, check out the latest career search and business-related books from your local library.  They’ll be happy to see you and you’ll be happy to have just saved some money.  That being said, IF you find a book or two of great value after checking them out at the library, then go to the bookstore and buy them so you have them for long-term reference and you can mark it up all you want.

4.  Write Your Personal Biography

In addition to updating your resume, write a biography of where you’ve been, where you are today and most importantly where you want to go.  This is YOUR brand you’re creating.  It tells a story that a resume simply cannot.  Then have a graphics person create a nicely formatted one-page PDF for you including the content you’ve written.  The formatted PDF should not cost more than $50.  For more on how this fits into the mix of your career search, checking out Step #6, Branding, in the 8-Step Process.

5.  Negotiate Your Terms.

Get a career coach or consultant.  BUT….negotiate with them.  They may not negotiate on their price, but they will (should) work with you on establishing a payment plan.  To be honest, I find it frustrating to hear that some of my career-consulting colleagues insist upon a client signing a one-year agreement and/or a minimum of ten or twelve sessions.  That’s overkill.  A lot can be accomplished in as little as five sessions, in my not-so-humble opinion.

Once you’ve found the right consultant or coach, ask them to establish a payment plan.  For example, I offer my clients the ability to split their payments in two.  They also can either pay by check or by debit card (Avoid using your credit card unless you know you can pay it off in the next payment cycle).

One last point:

Talk to an accountant and save your receipts for everything mentioned in all five tips.  Most, if not all, should be tax deductible.

Now, get out there and find that job….AND STAY ON BUDGET!

Cheers,

Brian

Career Consultations:  www.briankurth.com

Career Mentorship Programs:  www.vocationvacations.com

Test-Drive Your Dream Job:  A Step-by-Step Process To Finding And Creating The Work You Love – Hachette, 2008