Dogs


When I was making my 2-3 hour roundtrip commute back in my Chicago days in 1999, I would daydream about what I would rather do for a living.  I was “Dilbert” working as a product manager in a cubical for the phone company at the time.  But I dreamed of testing out other careers:  Tour guide…wine sales/marketing….and….dog training.

I gave dog training a try by creating my own dog training mentorship while still living in Chicago in late 2001.  It was the first-ever VocationVacation in a sense.  I love dogs and have to say that if it weren’t for my love of VocationVacations and working with my clients with Brian Kurth + Company, I probably would let my career go to the dogs and become a dog trainer.  And I sure will have some great mentors to help me become a dog trainer if I were to ever go down that path.  One is our newest mentor, Niki Trudge, of The DogSmith in Bonifay, Florida, located between Pensacola and Panama City.

Niki Tudge grew up in England and went on to pursue a career in the hospitality industry.   For 15 years, she  managed hotels in exotic and exciting locations.   But while she was building her career, Niki was looking for opportunities to follow her passion for animals.  “Since I traveled so much in my job, I couldn’t have my own pet, so I looked for other opportunities to get involved with animals,” says Niki.

Wherever Niki worked, she always became active rehabilitating abandoned and abused animals. Then, while in Africa, she began developing her skills as a family pet dog trainer working with the local police K9 unit.  When her job took her to Hawaii, Niki decided to earn her certification as a dog behaviorist, pet dog trainer, veterinarian assistant and pet groomer.  Although her position as manager of a five-star hotel was demanding, Niki found the time to follow her passion and, with a partner, opened Hawaii Dog Training Academy which thrived for two years until another move took her to Florida.

This move caused Niki to really evaluate what it was she wanted to do.  “I was tired of working in the corporate life,” she explains.  She had spent her career managing hotel staff and had gained valuable experience in business and training. Now it was time to take that experience and apply it to a new career – time to follow her passion to establish a dog training and pet care company that would completely redefine people’s relationship with their dogs.

Niki and her husband Rick Ingram bought a farm in Bonifay, Florida, and founded The DogSmith in 2004.  Initially, they provided dog training with a mantra of “do no harm” based on scientific learning principles and positive reinforcement.  “We began working with the local Humane Society and became part of the community helping to alleviate the pressure on the rescue organization,” shares Niki.

Their innovative training program was well received, and soon clients started asking about other services for their dogs.  Niki and Rick decided to go beyond training and provide a holistic approach to helping clients care for their dogs by adding dog walking and sitting services.” We have become a one-stop shop for taking care of your dog,” Niki says.

Their business model has been successful, and they now offer franchises.  “We have a very strict screening process for potential franchisees.  Their philosophies have to align with our efforts on behalf of dogs and their owners,” Niki explains.  Franchise owners also have to commit to being involved in canine rescue efforts by contributing eight hours a month providing workshops and educational seminars. Today, with three franchises in Florida, one in Illinois and one in Pennsylvania, The DogSmith stands alone as the only national franchise that offers both positive, learning-theory based dog training services coupled with professional pet-sitting and dog-walking services.

Niki’s initial advice for someone wanting to get into the business of dog training/walking, sitting? “Do your research on training philosophies; recognize that this is a business like any business and requires attention to marketing, business operations and finances; understand that good personal service and building good customer relationships is the key to success.” And, of course, you have to love dogs.

Niki and her staff are committed to providing quality, competent, affordable services that benefit the dog and its owner.  Seven million pets a year are euthanized because their owners don’t know how to take care of them and respond to their needs.  The DogSmith is doing everything it can to reduce that number.

Ready to make a career change and become a Dog Trainer and/or Pet Sitter like Niki?  Learn more about this great new VocationVacation.

I’ll be back in coming days with some great new career transition stories.  I love seeing and hearing the amazing career transition success that people have made — EVEN in this troubling economy.

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I had an amazing time speaking to the Big Ten alumni crowd at Northwestern University in Chicago (sold-out!  Thanks, everyone, for coming…and thanks to NAA and WAA for organizing).  My topic was the 8 Steps To A Successful Career Transition — and Work/Life balance since work and life are not mutually exclusive.

What strikes me most when speaking to university alumni association groups across the US, is that the concept of SIMPLY being HAPPY and attaining a work/life balance is a universal interest.  Last night’s group was comprised of GenY, GenX and BabyBoomer alumni.  It was 50/50 Men/Women.  Being fulfilled in one’s career and being happy are goals that reach across every race.

Happy.  Yes, happiness.  When was the last time you answered in an affirmative that you were HAPPY in your work?  Believe it or not, a 2006 Harris Poll’s result indicated that a full 84% of people are NOT happy in what they do.  Now, I ask “What the ____?” over that.  How can SO many Americans be unhappy in what they do.  Life is so short.  Don’t they get it?  Are you one of them?  If so, time to pursue some happiness.

Well, as it turns out, it’s the “F” word (fear) that keeps people from pursuing happiness.  We talked a lot about fear last night.  People shared their fears of financial insecurity, loss of identity (ie, “I’ve been an attorney for 20 years.  It’s all I know.”), fear of failure and fear of what family and friends are going to think of a prospective career change.  I recommend Dr. Susan Jeffers book, “Feel The Fear And Do It Anyway” to anyone who is facing fear.

I’m happy to report that I think several hundred people are starting today with a renewed sense of change and optimism in their pursuit of happiness.  It CAN happen.  I’ve worked with thousands of people over the past six years.  I know first hand.  I’ve seen the banker become a happy dog trainer.  I’ve seen the music executive become a happy hotel manager.  I’ve seen a computer sales exec become a happy yoga instructor.  And the list goes on and on.

But the key to pursuing happiness doesn’t occur in a vacuum.  It’s all about finding a mentor in your chosen field(s) to help you make the transition.  It’s a must.  If there’s ONE thing that I wanted everyone to learn from last night’s discussion is that MENTORSHIP, MENTORSHIP AND MENTORSHIP is the key to pursuing and finding career happiness.  See steps #4 and #5 in the 8 Steps:

http://www.briankurth.com/Career_Change_in_8_Steps.html

With that being said, please join the Big Ten alums in their pursuit of happiness — on the job and in life.

Are you ready?  When are your going to start?  What would hold you back?

Hi Friends,

I will be moderating a FANTASTIC panel of experts who work in animal-related fields TONIGHT at 8pm Eastern/5pm Pacific.

The panel includes Dr. Jon Geller (who, in his 40’s went back to school to become a vet!  Dr. Jon now practices in Colorado), Judy Robin (Horse Boarder and Stable Owner in Kentucky), Debi Ropes (Dog Daycare Owner in Colorado) and Paula Vellozzi (Alpaca Rancher/Breeder in Oregon).

If you’re like many of my career consulting clients, you’ve perhaps always dreamed about working in a career that involves animals, but have never known HOW to get into the business.   This is the perfect (FREE!) teleclass for you….please feel free to also tell your friends!

Sign-Up and Receive the Call-In Number Here!

Cheers,
Brian

www.briankurth.com

I’m really excited about our FREE teleclass this Wednesday:

“How To Find A Career Working With Animals” — and I don’t mean the two-legged ones you may currently be working with!  🙂

Hundreds of people are signed up….but we can have up to 1,000 so the more the merrier.  Tell your friends and family who are animal lovers and dream of making their career working with them.

Sign-up here!  Wed April 29 8pm Eastern / 5pm Pacific

Brian

www.briankurth.com