I am really excited to bring on a new VocationVacation this next week – a new Tour Director VocationVacation (Stay tuned!  Sign up for our e-newsletter on VocationVacations’ hompage to be one of the first to know when it goes live!).  

The mentor is Kent Taylor who already serves as our phenomenal Park Ranger mentor at the Garden of the Gods park in Colorado Springs, CO.  The new VV will go beyond the Garden of the Gods, however.  As a Tour Director vocationer you’ll embark upon exciting group tours with Kent to the US national parks and the likes.  Really cool!

Well, given the economy, Kent and I were chatting about how it’s impacting the travel industry.  Here are three really good points from Kent about why it is NOT a bad time to still think about getting into the travel industry:

1.  It isn’t all that bad.  According to the Travel Industry Association, travel is only expected to be down by 1.3% in 2009.  Given the state of the economy, that’s not too bad!

2. React to the dollar.  When the dollar is weak, as it has been the last couple of years, it’s great for incoming international tours.  When the dollar strengthens against foreign currencies (as it’s beginning to do), then it’s a perfect time for outgoing international and domestic tours.  So there’s ALWAYS a market.  You just have to know who to market to and when.

3.  Find your target customers.  Some people will always have money.  It’s that simple.  Wealthy people still travel even in the worst of times.   

So there you have it from one of the experts in the field.  Dream of becoming a tour guide or director?  Don’t give up on that dream!

Keep on vocationing,


Career Strategist, Founder of VocationVacations and Author of Test-Drive Your Dream Job:  A Step-By-Step Guide To Finding And Creating The Work You Love  – Hachette 2008.